Privacy Policy

Effective Date: [PLACEHOLDER — effective date]

This Privacy Policy (“policy”) describes how Pacora ("Company," "we," "us," or "our") processes certain information we collect from you on our website, https://[DOMAIN] (the "Website"). This policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to help you make informed decisions when using our Website.

This Privacy Policy applies only to personal information collected through our Website and does not apply to Protected Health Information (PHI). If you are a patient receiving healthcare services from Pacora, any PHI we collect, use, or disclose is governed by the Health Insurance Portability and Accountability Act (HIPAA) and related federal and state laws. Our handling of PHI is detailed in our Notice of Privacy Practices (NPP), which outlines your rights and how we protect your health information. You can view our Notice of Privacy Practices for more information.

Please note that while we take security and privacy seriously, this Privacy Policy does not govern any health-related information you provide through patient portals, appointment scheduling, secure messaging, or telehealth services. Any PHI collected through those channels is managed under HIPAA regulations and subject to strict privacy protections.

By using this Website, you agree to the terms of this Privacy Policy.

Your use of this Website is also governed by our Terms of Use, which are incorporated by reference into this Policy. By accessing or using this Website, you acknowledge and agree to be bound by both this Privacy Policy and our Terms of Use.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

This policy applies to information we may collect:

On this Website.
In email, text, and other electronic messages between you and this Website or our practice.
Through mobile or desktop applications used for scheduling, patient intake, or telehealth services.
When you engage with our online advertising or third-party services linked to this Website.
From third-party platforms that assist in patient care, such as appointment scheduling systems, electronic health record (EHR) platforms, or secure messaging services.

1. Information We Collect

We may collect several types of information from and about users of our Website, including:

Personal Information – Information that can identify you, such as your name, postal address, email address, phone number, or any other identifier by which you may be contacted online or offline.
Non-Identifiable Information – Data that does not directly identify you but relates to your interactions with our Website, such as general location data, browsing activity, or aggregated usage statistics.
Technical Information – Details about your internet connection, the device and browser you use to access our Website, and website usage data.

We may collect this information directly from you (when you provide information by scheduling an appointment, filling out forms, contacting us, or engaging with our services); automatically (as you navigate our Website, through cookies, log files, and other tracking technologies — including usage details, IP addresses, device information, and browsing activity); and from third parties (service providers that help facilitate appointments, secure patient communications, analytics, or marketing efforts).

Personal Information You Provide to Us. You may submit personal information when you interact with our website — for example through forms on our Website (scheduling an appointment, contacting our office, or requesting more information), correspondence records (if you contact us via email, text, or other electronic means), feedback or surveys, billing and payment details (collected via a secure third-party payment processor — we do not store credit card details), and patient portal interactions.

Information Collected Automatically. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect website usage details, technical information (IP address, operating system, browser type), and, if you grant permission, general location data. This data may be collected using cookies, log files, and similar tracking technologies, and is primarily used for analytics, security monitoring, and Website optimization. We do not automatically collect personal health information (PHI).

Cookies. A cookie is a small file placed on your device. You may refuse browser cookies by activating the appropriate setting on your browser; however, some parts of our Website may then be inaccessible. If required by applicable privacy laws, we will request your explicit consent before using tracking technologies that collect personal data.

Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons that permit the Company to count users who have visited those pages or opened an email and for other related website statistics.

Analytics & advertising vendors. We may use certain third-party technology vendors (such as Google) in connection with your activity, including for advertising purposes and to understand your use of the Site. We may use tracking technologies like Google Analytics on certain pages. For more information on how Google Analytics uses data, visit policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit myadcenter.google.com.

Information From Third Parties. We may receive information about you from third-party service providers, such as scheduling software, payment processors, or marketing tools. If you engage with us on social media, we may collect publicly available information from your profile as permitted by the platform.

Sensitive Personal Information. We do not knowingly collect sensitive personal information as defined under the California Privacy Rights Act (CPRA), such as Social Security numbers, biometric data, or government-issued identifiers. We strongly advise against sharing sensitive data through our Website or electronic communication channels. If we become aware that we have inadvertently collected such information, we will take appropriate steps to delete it.

2. How We Use Your Information

We use the information we collect to operate, improve, and personalize our services. Specifically, we may use your personal information to:

Respond to inquiries.
Schedule and manage appointments, including reminders.
Send service-related communications (updates about services, office hours, or important notifications).
Provide customer support.
Present our Website and its content to you.
Provide you with requested services and information about medical services, treatments, or offerings.
Comply with legal and contractual obligations, such as billing and record-keeping.
Notify you about changes to our policies, services, or Website functionality.
Send marketing communications with your consent. You can unsubscribe at any time via the "unsubscribe" link in marketing emails.
For any other purpose with your consent.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share necessary information with trusted third-party service providers that assist us in delivering healthcare-related services, such as appointment scheduling platforms, EHR systems, or payment processors, in accordance with HIPAA and applicable privacy laws.

We also may disclose your personal information (i) in the event we sell or transfer all or a portion of our business assets; (ii) to comply with legal requirements (court orders, subpoenas, government or law enforcement requests, or other legal processes); (iii) to protect or defend Pacora; (iv) where we perceive a threat or risk to individuals or property; (v) in connection with inappropriate use of our website or noncompliance with our Terms of Use; or (vi) with your consent or at your direction.

Choices About How We Use and Disclose Your Information.

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies. If you disable cookies, some parts of this site may not function properly.
Promotional Communication. We do not sell or share your personal information with third parties for advertising purposes. If you opt in, we may send occasional updates about our services, promotions, or announcements.
Opting Out of Promotional Emails. Unsubscribe via the link at the bottom of any marketing email, or email us at [EMAIL].
Opting Out of Text Communications. If you receive text reminders or promotional messages, reply STOP to opt out.
Patient Communications. Even if you opt out of promotional messages, we may still send service-related communications such as appointment confirmations, reminders, or policy updates.

4. Our Commitment to Security

Pacora has adopted commercially reasonable security standards — including physical, electronic, and procedural safeguards — to protect the information we collect. No method of transmission over the internet is 100% secure, and any transmission of personal information is at your own risk. If we become aware of a security breach affecting your personal information, we will take appropriate measures, such as notifying affected individuals as required by law.

5. Children's Privacy

Our Website is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe we might have information from or about a child under 13, please contact us at [EMAIL] and we will delete it.

6. Changes to Our Privacy Policy

Pacora reserves the right to change this policy at any time. If we make material changes to how we treat users' personal information, we will notify you through a notice on the Website home page and by updating the “Effective Date” at the top of this page. Your continued use of the website following any modifications constitutes your acceptance.

7. Contact Us

If you have questions regarding our website privacy policy, please contact Pacora by email, [EMAIL]; by phone, (858) 703-5643; or by mail, 1333 Camino del Rio S #103, San Diego, CA 92108.